THE STORY OF ALPHA LION

This is my story and how it all led to me co-founding Alpha Lion in 2017 after several failed businesses throughout my 20’s, and how Alpha Lion became one of the fastest growing supplement companies in the world. I’ll give you a hint. I didn’t do it alone 😉
It really all started at IMG in High School, where I attended the basketball academy and played with and against many future NBA players. I kinda went there by accident. We moved to Bradenton, Fl and I discovered iMG academy was 20 minutes from my house, so I manipulated my parents into letting me go here so I could become a pro basketball player!
I remember my days at IMG quite well because I pretty much got my ass kicked for 2 straight year
My teammate my Junior year was Michael Beasley, who ended up becoming the 2nd pick in the NBA draft.

My other teammate Ricky Sanchez was 6 ft 11 and the last player to be drafted by the NBA while still a minor, drafted 8 days before his 18th birthday.

My other teammate was the top ranked player in the United States in 9th grade and had a crossover so nasty he made me fall (one time, ok maybe a few times)

My other teammate was 6 ft 9 and started at PF at USC.

My first game of my Junior year season was at Fresno State college in front of 12,000 people, and I was on the floor at the same time as 5 future NBA players. My first shot attempt that game, an open 3 pointer from the corner, or so I thought - was swatted violently into the stands by 7 ft 1 Brook Lopez.

 One day while doing a private shooting workout with my coach, Chauncey Billups and Tayshaun Prince (NBA Champions) show up and start rebounding for me. They were training next with my coach.

 This wasn’t your normal HS basketball team and experience. I was surrounded by the best athletes in the world, and although I wasn’t one of the best like them - it only motivated me to strive for greatness and keep working harder. 
After getting my ass kicked in practice and getting dunked on almost daily I started to research a ton of ways to get bigger, stronger and more athletic and stumbled upon bodybuilding supplements and the strange world of supplements to increase workout performance.

Back in my day we had internet forums and bodybuilding magazines to rely on for supplement advice and it was truly the wild wild west. But I quickly became a workout junkie during this time too. If I wasn't going to be 7 ft tall I decided I was going to get bigger and stronger than all of my teammates.

 After a whole summer of hardcore workouts, newbie gains, and my first pre workout, creatine and protein supplement stack I came back my Senior year looking like a linebacker.

 I packed on over 25 lbs during the summer and my teammates couldn’t believe how much bigger and stronger I got. It felt good and I was hooked.

 I loved training and thought it was amazing that I could simply put in work and see a guaranteed result. I also was obsessed with fueling my body with the very best supplements that could give me an edge in getting bigger, stronger and faster.

 And this is really what planted the seed for what Alpha Lion would become.Spoiler alert: I didn’t end up making the NBA. In fact I was sorta lost for most of my 20’s.
I wanted to be a pro basketball player so bad I didn’t really consider a backup plan. Jobs I had during my 20’s include actor (Yes, look me up on IMDB lol), writer for many fitness websites and blogs, realtor and even fitness model!

During this time I also learned about making money online and became really curious about being an entrepreneur. I even got hired to be the face of a popular Youtube channel helping skinny guys gain weight, Shout out Weight Gain Network!

I tried creating info products and different digital product businesses but failed miserably…

But one thing remained constant: I stayed in pretty damn good shape and I was always obsessed with what I was putting in my body. I still had dreams of being a big time Fitness model like my idol Greg Plitt.
I also started to pursue acting - and this is what drove me to keep on leveling up my physique and take the very best supplements.
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The issue is the more I learned about supplements the less I trusted just about every supplement company. I learned that most supplement companies use something called a proprietary blend, so they could list an ingredient on the label without having to disclose how much of that ingredient they used. They of course would do this to save money. On top of that there were so many dangerous and unproven ingredients available.

I simply was obsessed with knowing what actually works without side effects, and it was a rabbit hole of misinformation and dodgy marketing.

This is when I started to toy around with the idea of starting my own supplement company. I needed money and connections. Both of which I had zero. Until I didn’t.

 One random day on the internet I met an Australian guy by the name of Jordan Fares. He was running the marketing for some Green tea company (I don't even remember exactly) and he wanted to hire me for his brand for a gig.

We quickly hit it off discussing all things wrong with the supplement and fitness industry. We were both around the same age and both super hungry to do our own thing as well.
I had also just started my Youtube channel and he saw that I had an eye for content and being on camera.

We had different skill sets but shared the same values, work ethic and ambition and after knowing each other for a few months we decided to go all in and start a supplement company together.

I had the idea to call it ALPHA LION as I had that name saved for years to be a fitness apparel company. It just sounded like a big gym enthusiast supplement brand name.

And just like that we scrounged up our life savings and started a supplement company that we would be proud taking and recommending to friends and family on their fitness journey.

Things started slow in 2017 but we started to make some sales.I started to document the process of trying to create the world’s best pre workout supplement on my Youtube channel throughout 2018 and things really started to take off.
We had a community of people getting behind our mission of elevating workout performance supplements, and we decided to call our first pre workout Superhuman. 

The original name of my Youtube channel was “Superhuman You” and I was always fascinated with the idea of “becoming superhuman” and the ultimate version of myself both mentally and physically and the name just seemed so perfect for a pre workout. Who doesn’t want to feel Superhuman in the gym?!

Superhuman pre-workout was a huge hit right away. We were obsessed with the formulation and flavor before we launched it and we nailed it. 
We vowed to always make transparent, science backed and properly dosed supplements because we were so scarred by our own experiences with supplements. 

The feedback on Superhuman Pre was that it was the best tasting pre workout they ever had (you can’t go wrong with Hulk Juice & Kandy Kryptonite!), gave you amazing pumps and focus but people also raved how the energy was smooth and it never made you crash or gave you stomach issues.

During these next few years Alpha Lion grew rapidly, and was even listed on the INC 5000 Fastest growing companies list.

Fast forward to today and Alpha Lion is roaring louder than ever. 

We’re now sold in 4,000+ stores across all 50 States including every GNC & The Vitamin Shoppe nationwide. 
We also achieved over 1 million online orders and proudly partnered with one of the greatest athletes of all time - Ken Griffey Jr., aka Swingman!
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Alpha Lion celebrated its 7th birthday this year and earned a spot on the INC 5000 fastest growing companies list for the second time in three years.
In 2024, Alpha Lion went global with products now sold in Canada, Ireland, Great Britain, Guam, as well as across the Middle East, Asia, and the Caribbean.
The Superhuman Pre-Workout line continued to dominate as one of the top-selling pre-workouts in America. If you’ve ever bought an Alpha Lion supplement, Thank you for supporting our mission of empowering more humans to achieve higher levels of performance. We strive to keep elevating the supplement industry!
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