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Hey,
I’m Troy Adashun!

I’m a 2x Inc 5000 entrepreneur and Co-Founder of Alpha Lion - one of the fastest growing sports nutrition brands in the world. I’m also a YouTuber, hybrid athlete and married cat-dad of 3 that is on a mission to be Superhuman! When I'm not feeding my cats wild caught salmon treats, I'm undertaking extreme challenges in my Youtube documentary series “Becoming Superhuman.”

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SUPERHUMAN TROY

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Superhuman Troy Newsletter

Twice a month I'll send you a case study to become Superhuman with actionable tips, based on my own cutting edge experiments I'm always documenting

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BE SUPERHUMAN MINDSET WITH TROY ADASHUN

"Be Superhuman" isn’t just a slogan—it’s a mindset. It’s about relentlessly chasing improvement in the area of life you care most about. To me, being Superhuman means having a goal that consumes you, one you’re willing to pursue no matter how tough the road gets. It’s not about reaching the finish line; it’s about showing up every day with fearless determination, pushing your limits, and refusing to settle. Being Superhuman is a way of life—relentless, gritty, and unstoppable.

THE STORY OF ALPHA LION

In 2017 I co-founded Alpha Lion out of my tiny apartment in West Palm Beach, Florida with an Australian guy I met on the internet that I had never met in person. Not exactly how most successful businesses start! Bootstrapping a business is hard but the journey of entrepreneurship has been extremely rewarding to me. Over the last 7+ years we’ve grown Alpha Lion into one of the fastest growing supplement companies in the world and are now sold in over 4,000 stores across the United States. I’m beyond grateful to say that Alpha Lion supplements have helped fuel over 1 Million people on their fitness journey.

Superhuman Troy

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